How to improve your Local SEO
Local SEO (Search Engine Optimisation) is the process of ranking your website higher on major search engines. So for someone typing in ‘local florist in Bournemouth’ your ranking depends on where you show on Google for this term. So if you are a local florist in Bournemouth, you want to appear at the top!
The Net Shop has provided below 15 Tips for Local SEO:
- Display your Address
You should ensure that your company’s Name, Address and Telephone Number are prominent throughout your website and are also displayed on all of your directory listings. I.e. Yell, Thomson Local, etc. Google wants to see continuity through your listings.
- Get listed on Directories
It may be that Google isn’t the most prominent method of how customers are finding your business. Many people use Yell, Bing, Yelp, Thomson Local etc. to search for a product or service in their area.
- Mobile Optmisation
There’s over a 50% chance that a prospective customer is viewing your website on a mobile device, i.e. a Tablet or Smart Phone. If your website has not been built with mobile viewing in mind you will lose out on customers.
- Claim your Google + Listing
- Google My Business
Claim your local listing and be displayed on Google’s Local Places.
- Customer Reviews
A simple review can be the defining point in a potential customer deciding whether or not to choose you. Don’t just ask your customer to leave reviews, but provide them with the links of where to leave the reviews.
- Social Media
Social Engagement is imperative to the survival of any local business on the web. Use Facebook, Twitter, Youtube and other social media platforms to engage with your community and broadcast your services and products.
Blogging sparks conversation about your company, and if you provide people with useful meaningful content you will begin to build a client base and receive repeat visitors to your website. And here’s another secret, having a blog on your website works wonders for natural SEO!
Add a Map of your business to your website’s homepage or contact page to clearly show where you are located! This helps both Google and customers to locate your business.
Make sure that images are plentiful on your website. Google and other search engines like to see a high abundance of images and quality content on your site.
Include a video on your homepage! Having a meaningful video on your website can dramatically increase your visitors. The video you choose should be relevant and tailored to your website.
Ensure you website contains quality content that is unique. You should never copy and paste content from other websites as this can be seriously harmful to your website’s ranking.
- Social Sharing
All of your pages, blog posts and content should contain ‘Social Share’ buttons that allows your website or blog post to be shared at the click of a button.
Remember your choice of target keyword that you use on and throughout your site. If you operate from one location, i.e. Bournemouth, be sure to include this keyword.
Search Engine Optimisation does not happen over night. Simply altering one of the above tips could take a while for changes to occur, but it’s worth the wait!
At the Net Shop, we offer expert Local SEO services for small business. Our service includes a free Local SEO review for your current website, with prices starting at just £200 a month. Please contact us for further information on how we can help you to achieve local prominence in the search engines.