Google Penalty Recovery Services
With regards to our Google Penalty Recovery Service, the top five questions we get asked are:
2. Why has my website disapperead from Google?
3. What did I/we do wrong?
4. What can I/we do to get the rankings back in Google?
5. How long will it take to get my website Google rankings back?
At the Net Shop we have been developing and marketing websites since 2004, and have seen it all! The first thing to do if you believe you have been with hit a Google penalty is not to panic! There may be a number of other reasons as to why your Google search engine results have dropped, and these need to be investigated. Even if your website has been penalised, it is not the end of the world. It is possible to come back from any penalties imposed and can actually lead to stronger rankings in the search engines (if implemented correctly).
The key to avoiding or recovering from any Google penalty is to implement best practices and not try to trick Google using shady Search Engine Optimisation (SEO) techniques. Only ever use professional SEO agencies that don’t cut corners and can supply references from long-term clients with long-term quantifiable results (like us!). Always follow Google Webmaster Guidelines, and make sure your SEO agency doesn’t use SEO techniques outside of these guidelines.
If you believe you website has suffered a Google Penalty, then here are some tips to help your website recover.
1. Check in your Webmaster Tools account for Manual Actions.
The first step to check for any imposed Google penalties is to check if you have received any warning messages in your Google Webmaster Tools account. If you haven’t already setup a Webmaster Tools, then go to http://www.google.com/webmasters/ and set a new account It’s a free service, easy to setup and invaluable for website data and SEO purposes.
After you have logged into your Webmaster Tools account, then click on the Search Traffic link on the left, then click on Manual Actions. Hopefully the message you see is, “No manual web spam actions found.” This means you’re website hasn’t been hit with a manual penalty (but though may still have other penalties attached) . If you do have a manual Google penalty then the message will explain what it is and what you need to do. You can then either follow the directions provided by Google or contact us for help.
2. Check for spammy or low-quality links
The best way to identify any low value or spammy links is to actually manually review each backlink coming into your website. This can be a time consuming process if you have a great number of links, but with experience, you can spot a number of these links very quickly.
Here are five types of links that can hurt your website:
1. Links from a website that is not indexed in Google, as this can indicate a penalty.
2. Links from websites that automatically accepts links without any manual review.
3. Links from websites with lots of spam links pointing to it
4. Links from website that only offer paid links
5. Links from link farms, blog networks or spammy directories
3. Have you seen a big traffic drop around these dates?
Most famous penalty dates:
- February 14th 2011 Panda
- April 24th 2012 Penguin
- September 30th 2012 Panda, Penguin 2.0, E.M.D.
- September 2013 Hummingbird
- January 2014 Panda Refresh
- May 20th 2014 Panda 4.0
4. Check for Malware or Phishing pages on your website
You can check to see if your website has had Malware installed by logging into your Google Webmaster tools account and checking under Security Issues. You will receive a message here form Google if any Malware of viruses have been found. You can find information on what to do if your site has been hacked by clicking here.
Phishing websites are designed to steal money, passwords or sensitive data. Cybercriminals are able to do this by installing malicious software programs on your web server or website. We have seen recent examples of where phishing pages had been uploaded to a website, without the owner knowing this had been done and only realised once their server company contacted them to say they had suspended their site. You can find out more about checking for phishing websites here.
5. Check for Duplicate content issues
If your website contains many different pages but with predominately identical content, there are different way that you can indicate your preferred URL to Google. Click here for more information on fixing duplicate content issues.
You can also use free tools to check for duplicate content on the internet. One of the best known is www.copyscape.com. You can use this website to search for any copies of your pages or content on the web, and then contact any webmasters that have copied your content, to get them to take this down.
How long does it take to get a Google Penalty lifted?
At the Net Shop, we have helped clients to recover from Google penalties in a shorter period of time, some as quickly as four weeks. It really does depend on any number of factors, but by using our experience and the industry leading tools, we can give you a rough time estimate after analysing your website.
In extreme cases, it is is worth considering starting again with a new domain and moving your existing content over this domain. There is a very specific plan you need to follow to implement this correctly and not have the existing penalties affect your new site. We can help and guide you through this process, to ensure minimum downtime and maximum results.
Get started with recovering from any Google penalties
You can contact us about your current website by either filling in the Google Penalty Analysis review, or giving us a call. We are happy to investigate, analyse and offer our professional advice for any issues we discover.