LinkedIn Profile Optimisation Tips
- Complete LinkedIn Profile
Many view your LinkedIn Profile Page as if it were your CV or resume. This is why it is important that you complete as many sections as you can to achieve the ‘All Star’ fully complete status.
A fully complete profile includes;
– Profile Picture
– Career History
– 100% Status
Perhaps one of the most useful tools within LinkedIn for networking and ‘connecting’ with peers and prospective clients/partners. It’s important to build a wide repertoire of ‘connections’ for visibility, reputation and to showcase achievements and business relationships.
- Public Profile
Many people make the mistake of restricting too much content which is shown publicly on your LinkedIn profile. You should, at the very least make your Name, Profile Picture, Connections and Endorsements publicly available for everyone’s viewing. This also helps to be indexed successfully by major search engines.
A recommendation can be viewed as a testimonial or an endorsement from a client of whom you have had dealings with and whom were satisfied with your services. You should request recommendations to enhance your reputation and to network further. It’s also important that the recommendations clearly state the services in keyword form in order to be found internally in LinkedIn.
- Professional Headline
This Professional Headline is the second thing will people see after they see your profile name, which makes it very important. It is crucial that you utilise these 120 characters as it can be the determining factor in a reader making the decision whether to carry on reading your profile or navigation away. This shouldn’t simply be your current job title.
- Professional Profile Picture
Your picture should be professional and/or closely related to your work industry. Many people make the mistake of using a Facebook style ‘selfie’ or an inappropriate/unprofessional picture which could damage your reputation. But this doesn’t mean you picture has to be boring!
You should aim to complete at least two past work experiences here. Your work history, however irrelevant it may seem is still an integral part of your skillset and experience. You should keep this updated with your latest two or more work endeavours.
- Personal Information
There’s a reason why Personal Information should be included on both your CV (Resume) and your LinkedIn profile, and that’s because what you do in your spare time defines who you as a person and allows people to relate to your hobbies and interests. If Skiing, playing in a band or skydiving is a hobby of yours then share it!
‘Following’ has now become an integral part of LinkedIn. You should follow your previous employers, your current employers, and even your prospective employers. It helps to stay in touch with what’s happening in the industry and also helps you network with people from a variety of different companies.
- Post Frequently
Do not make the mistake of setting up a simple LinkedIn profile and then abandon it. This will not look good for your activity or your reputation.
- Vanity URL
Vanity URL is a simple utility that allows you to customise the standard URL of your profile from www.linkedin.com/in/029jd1hhjk to www.linkedin.com/in/garyvaynerchuk. This will allow you to optimise your own name to index it with search engines and to make your name ‘searchable’.
- Badges – Social Sharing
Badges are small HTML snippets which you can embed on your website, or share with social media. You should embed your LinkedIn profile link on your website. The more information readily available about yourself or your company can help build trust and turn readers into conversions.
- Embed 3 Website Hyperlinks
Your LinkedIn profile can contain up to three hyperlinks. You should choose these links carefully. They should point to a prominent page on your website, such as a well formed homepage or landing page. Or maybe even to your Youtube channel or Tumblr portfolio page.
Joining groups enables you to communicate with like minded individuals to network and share ideas. Remember others can see the groups that you have joined.
When creating your LinkedIn profile, you should keep in mind that you may want to implement keywords in order to optimise your products and services. As LinkedIn is one huge database, keywords can be used effectively here to promote your brand.
As discussed throughout various posts on The Net Shop, viewers want to see different types of content, be it images, videos, links or infographics. Using media can add a little flavour to your profile to keep it sharp and intriguing.
- Contact Information
Make sure that your contact information is readily available and kept up to date. Where possible always include your business name, address and telephone number.
You should fully make use of the LinkedIn messaging feature for connecting with peers and clients. For many, LinkedIn is a preferred social media platform which makes messaging on LinkedIn a great instant messaging service.
Are you looking for a new hire for your business? You should consider using LinkedIn to post a job vacancy.
- Tag Your Connections in Posts
Tag your connections to spark discussion and generate ‘the talk’ about your business. Through using this feature you will benefit from further exposure and greater networking.