30 SEO Tips for Small Businesses
Looking for SEO tips for your Small Business?
At first glance, SEO can seem overwhelming and a little mind-boggling. It can often be hard to find a trusted source with the amount of company’s that are out there offering tips for your website’s Search Engine Optimisation. So how do you decide on who and what company should handle your SEO?
Before you consult a company to handle your SEO for you – you should do a little background reading to find out what SEO is, and how you will use SEO on your website. From there, you should feel well informed enough to know the basics of what to ask your SEO expert. See our quick tips here on what to ask your SEO expert.
The following article will take you through 30 SEO tips for your business to optimise your website.
- SEO is not instant – It is important to know that performing SEO on your website is not instantaneous. Certain changes can take months to appear. You should not get disheartened by this as you will eventually start to see results and the benefits of what you do.
- On-site & Off-site SEO – Your website needs a balance between the two of these methods as both are essential for the optimisation success of your website. On-site SEO can be viewed as the physical changes you make to your website, whereas as Off-site SEO contains methods such as backlinks, directory listings and videos pointing to your website.
- Start Now – SEO shouldn’t be put on the back burner to complete once your business starts doing well. SEO if don’t right can account for most of the business driven to your company. SEO should begin at the very beginning stages as it should be incorporated throughout the entire building of your website and online presence.
- Research – Knowing what your competition is doing can help you steer your SEO. Seeing what keywords and search positions your competitor’s are ranking for can help you make informed decisions for the direction of your business. Research can be time-consuming and is one of the longest processes in SEO.
- Adapt – SEO is never complete. Your website’s SEO requires change and constant adaptation for search engine algorithm updates and competitive analysis. As mentioned before SEO can take time so don’t be hasty in making big changes. Spend time fixing what’s not working and implementing a solution that does work.
- Read Google’s Advice – As Google is the biggest search engine out there, it can’t hurt to read the advice that they offer. Webmaster Guidelines can help you nail down the fundamentals in ensuring your website is following the basic regulations. Google is great for a source of information, but don’t stop there, information is key and you should explore all the resources at your fingertips.
- Videos – Google is the biggest search engine, but did you know YouTube is the second? Your website must contain at least one video. Videos are engaging and require user interaction. They are a natural recipe for great SEO. Add a video to your homepage!
- Webmaster Tools – Briefly mentioned above – Webmaster Tools is a great way to check the health of your website and diagnose problems. Webmaster Tools provides some very useful information on backlinks to your website and common keyword occurrences.
- Pages – Pages that contain little or no relevant information should be merged or removed from your site. Google doesn’t like these pages because it knows straight away that they’re not providing anything valuable to the reader. Pages should contain titles, pictures and good quality content (text).
- Meta – Meaning information about information; Meta for each of your pages includes your website’s Page Title, Page Description and Page Keywords (Meta Title, Meta Description, Meta Keywords). Whilst Meta Keywords have become almost redundant it is very important that each of your pages clearly has a Meta Title and Meta Description. See what Google says about Meta here
- Big Competitors – It’s easy to look at some of our competitor’s websites in awe and want to imitate everything they’re doing – But whilst it is essential that you have a good understanding of what your competitors do – you should not replicate their every strategy and offer only the same products or services they do. Google likes variation and ‘niche’. Do something else and something better than your competitor.
- Heading Tags – Every page and blog post you write should contain a H1 and H2 tag, and where possible a H3 tag – although this cannot always be done. Heading tags are essential SEO as they label your page’s title and its content. Heading Tags should be optimised well in conjunction with a good page title and permalink.
- Blog – There is no reason why almost every website on the internet can’t have a blog. If it’s one thing we’ve learned from the internet it’s that no topic is too irrelevant or uninteresting to somebody. Blogging helps to form an online community for your website and can help attract repeat visitors as well as new ones. Regularly blog – it works wonders for natural SEO.
- Paid vs. Organic – Often many people see this statement and think that they have to choose one or the other – *False*. Regardless of Paid SEO it’s vital you focus on your natural SEO to perform well. You don’t have to run paid advertising however it can greatly improve your chances of getting visitors to your website and obtaining conversions. It’s important you do your research on this point.
- NAT – Name, Address & Telephone – Google likes to scan your site for any mention of your businesses name, address and telephone number. When Google sees this information on your website and cross-references it with other mentions of your business across the web it helps to paint a clear picture and mark your website as trusted. It’s very important that your website displays this information.
- Completion – So you’ve finished your website and SEO? That’s great – although that’s not entirely true. You should never view your website and Search Engine Optimisation as being complete. A good website and great SEO requires analysis and changes in order to achieve results. You can never ‘complete’ your conversion optimisation, or how prospective clients find your site.
- Duplicate SEO – You may be up to the task of managing more than one website – but as you may know trying to run a business and a website can be time consuming enough. Just because of your websites is working well doesn’t mean that the other one will. You cannot simply replicate that SEO that you do on one site to another. SEO is based on research and thus each time your SEO strategy will be different.
- No SEO – So you’re reading through this post and you’re thinking that SEO may be a little bit too much to handle yourself. That’s okay, but no SEO is not. If your website is not optimised than it will simply fail to achieve sales. SEO is essential to the success of your business. Click here to find out about our Small Business SEO Services
- Google Analytics – Be sure to create a Google Analytics account as soon as you have your website up and running. Google Analytics is a great way to review your websites statistics and analyse the results. Using Analytics you can make the necessary changes to your website to increase engagement and conversions.
- Traffic Diversity – It is great to have Google as a main stream of traffic to your website – but you should not rely entirely upon this. Bing and Yahoo are still used by many people and so are business listing websites such as the Yell and Thomson Local. You must think as if you were a customer of your own business, what would you do to find your site?
- PPC – or Pay-Per-Click advertising, can dramatically increase your websites visitors and ROI. PPC allows your website to be displayed right at the top of search engine search results for easy finding for prospective customers. PPC can be completely controlled and budgeted to suit you. See more about PPC. Google’s Adwords is one of the most popular services for PPC.
- Duplicate Content -To successfully optimise your website you should produce original content for every element of your site. The content on your website should be written from scratch and not copied from other websites. Google can detect duplicate content and it can penalise your website for containing it. You should also not use too much of the same content throughout your website.
- Social Media – Post what’s going on in your realm of business on social media like Facebook, Twitter and Pinterest. Social media sparks engagement and gets the conversation flowing! Producing quality content and pushing it out through the means of Social media provides great natural SEO for your website.
- Google + – As well as the aforementioned social media platforms, Google + is a great tool to use to post blogs and share your opinions with any given community. Google + allows you to promote your website and meet like-minded people who want to talk to you. Google + is completely free – and easy to sign up to.
- Infographics – Using infographics helps diversify your website from the norm of single images. Infographics are engaging and often fun to read. Infographics help tell a story and you should be telling your story through infographics. As well as looking amazing on your website, infographics perform great natural SEO.
- Keyword Research – You should perform keyword research using Google’s Keyword Planner and Webmaster tools. Choosing keywords can take time but it’s a vital process in making your website a success. Each page should have its own focus keyword. When researching try to think like a customer, think of words that you would type into Google to search for your products/services.
- Avoid Keyword Stuffing – Keyword stuffing is the process of stuffing your focus keyword throughout every aspect of your page through text, images, titles and tags. Google recognises keyword stuffing and it does not like it as it can over-optimise your website and lead to it being penalised. Try to stick between 2-3% keyword density.
- Backlinks – Backlinks are links to your website from external sources. Be it through forums posts, local directories or videos. Backlinks contain your URL and point back to your website. Google adds up the amount of backlinks to your website to determine how reliable it is. Currently, Google likes to see a lot of backlinks to your website. Backlinks should only be from trusted and relevant sources.
- Internal Links – Every page of your website should contain an internal link to another page on your site. Google does not index pages that do not contain internal links. Common internal links include ‘Contact Us Here’ or ‘Read more Here’. Try to think of varying ways to incorporate internal links throughout your website.
- Interaction – Build online relationships with your customers through blogs, forums, commenting and social media. Interacting with your customers helps to build a relationship and a strong client base. Aside from SEO, word of mouth is as strong as ever and its important that you spread your message to your community.
A combination of the above provides a great basis for SEO for your small business. SEO often requires you to think outside of the box and look at SEO as more of a strategy and a necessity as opposed to something you’ve just heard about and have to do a little bit of.
The Net Shop has experts with years of experience in SEO to help your business’s website succeed online. SEO is vital for Conversions and ROI for the products and services you list online. We’re more than happy to look at your website and provide you with a free SEO analysis. The Net Shop can also fully manage your SEO for you! So get in touch and find out how we can help.
Why not comment below and share your concerns and queries about SEO.