Social Media Marketing
Social Media is one of the strongest platforms to raise brand awareness through sharing valuable content and advertising products and services.
Social Media creates a platform to build a community of followers and fans who are interested in the products and services that you offer.
Many companies are turning to social media to market their products and services because, firstly It is free to use, and secondly due to the ‘reach’ that social media has.
It may seem that Social Media Marketing comes easiest to companies who produce media, offer internet services, or sell a product online, however Social Media Marketing can be used to advertise just about any product or service. This could be through simply having a Facebook page to raise awareness about your company, such as a profile page, or it could be that your company has a Facebook page in order to run competitions, or to give back to your customers.
There are various ways you can use Social Media Marketing on a variety of platforms, in a variety of different ways. ‘How’ depends on the return that you want for your customers.
We can assist in creating various social media pages for your products, gather customer feedback, or we can also setup a Customer Service profile for you using a platform such as Twitter.
Social Media PPC
The main difference between Social Pay-Per-Click and traditional Search Engine Pay-Per-Click is that through Social Pay-Per-click you are targeting a demographic of users based on their age, location, interests, web history and search habbits, rather than what the user is searching for. While for some this provides a little moral discomfort, for a company it is a tremendous opportunity to get your presence known by your target audience.
The Net Shop can help you identify the correct demographics for which your company will target ads for. We can then create optimised adverts based on your goals for the commonly used social media platforms that allow PPC advertising. Most notably these are Facebook, Twitter and Linkedin.
We will make sure the images, media and content that we use are highly converting and engaging, split-testing where possible to discover which designs provide the best performance. This ensures you get the most out of your budget, and both your website and social media platforms continue to grow traffic from visitors.
Find our more about Social Media Marketing and Social PPC for your Business
Give us a call today and see how we can help your business with your Social Media Campaigns or Social Media Advertising. We are happy to have a look at your current site, give you unbiased feedback and offer a no obligation quote.